Our Planet
A multimedia partnership with Netflix
To complement the groundbreaking Our Planet series WWF partnered with Netflix to develop and launch a multi-year digital-first campaign that would take people deeper than ever before into the natural world.
Explore the Globe
The Webby award-winning ourplanet.com website was developed as an interactive online experience, utilising incredible footage and behind-the-scene content from the series to allow people to explore the planet on which we live like never before.
Collaborating directly with innovation teams at Google, we developed an explorable globe using cutting-edge WebGL technology, that provided users with an intuitive and understandable way to journey through the content.
“His efforts in rolling out Emmy-award winning 'Our Planet' to over 90 local WWF offices around the world remains a highlight in my mind.
From creating end-to-end user journeys, choosing a new CMS, setting up a new digital fundraising system and creating a Mailchimp strategy, Joe is extremely competent in all levels of the digital marketing funnel.”
— Siddarth Das; Director of Digital Engagement, WWF
Made-for-social
video content
Working directly with the production team responsible for the series, we developed a suite of digital-first videos, optimized for social - that explored the themes and issues raised in the series in greater depth.