The story of Earth Hour live

This year I was involved in getting Earth Hour live out on the web as a webcast.

We wanted to bring the UK together to share the landmark switch-offs from the UK and around the globe, community events and celebrity performances with everyone we could.

We wanted to make Earth Hour about celebrating our brilliant planet with everyone we could. And this is the story of how it happened…

This is a Storify that was originally published on the WWF blog.